For every fundraising program, you must:
1. Focus on what’s new and why you are taking this action.
2. Give just enough stats on your track record so people know you know what you’re doing. Resist long text about your origins and how many people you have on your board.
3. Tell stories. Lots of them! Ignite passion for your mission and your specific programs.
We’ll show you how to connect with the donor’s intellect to build trust. We’ll also create ways to touch the donor’s heart, inspiring them to a support your mission. Connecting with the brain and the heart will work for your donors and prospects alike in different ways.
To ensure your campaign casts a wide net, we will:
• Work with your board members to discuss their roles.
• Sit with your staff to analyze donor profiles, so we can approach them the right way.
• Interview the people who benefit from your services and create timeless testimonials that reinforce your brand and illustrate the urgent need for support.